Marketing planning for the opening or expansion of Clinics is essential to outline the best strategies for launching and expanding the business. For this it is necessary to develop:
- Visual Identity: that reflects the concept of the Clinic, generating identification and recognition;
- Virtual positioning through website, Facebook page; Page on Instagram;
- Internal Marketing.
In addition, it is important to carry out strategic Marketing campaigns to attract potential customers, through tools such as Ads on Google Adwords and Facebook.
Digital Marketing for Doctors uses, primarily, a set of activities and tools. They are made available by technology, above all, to attract new patients, create a relationship as well as develop the image and medical specialty. This happens, therefore, through blogs, websites, search engines, social media and, finally, email.
- Google ADWords;
- Digital Strategies;
- Creating landing pages;
- Nutrition for customer loyalty via email marketing;
In fact, the internet today is the main search engine. Therefore, in any sector, the presence of mobile devices is constant and, certainly, can determine the choice of a product or service. Thus, when it comes to health, when noticing a different symptom, the browser and search platforms are immediately opened to understand the reason for that. And, therefore, look for a qualified professional. Anyway, this is the importance of investing in Digital Marketing for Doctors. As well as being well positioned on these platforms. Therefore, when looking for a specific symptom or specialty, the patient can find your page and, thus, book an appointment at your Office.
It is based on the management methodology of Digital Marketing for Doctors. In other words, it is divided into five stages, namely: attraction, conversion, relationship, sale and analysis. In this sense, it is possible to calculate in detail the return on each investment, defining clear and simple metrics to measure.
